diff --git a/target/linux/ar71xx/generic/profiles/tp-link.mk b/target/linux/ar71xx/generic/profiles/tp-link.mk
index f5a7a24a9..c770d4915 100644
--- a/target/linux/ar71xx/generic/profiles/tp-link.mk
+++ b/target/linux/ar71xx/generic/profiles/tp-link.mk
@@ -84,6 +84,17 @@ endef
 $(eval $(call Profile,TLWR740NV3))
 
 
+define Profile/TLWR743NDV1
+	NAME:=TP-LINK TL-WR743ND v1
+	PACKAGES:=
+endef
+
+define Profile/TLWR743NDV1/Description
+	Package set optimized for the TP-LINK TL-WR743ND v1.
+endef
+
+$(eval $(call Profile,TLWR743NDV1))
+
 define Profile/TLWR841NV15
 	NAME:=TP-LINK TL-WR841N v1.5
 	PACKAGES:=
diff --git a/target/linux/ar71xx/image/Makefile b/target/linux/ar71xx/image/Makefile
index d808a1d8a..e4163b33e 100644
--- a/target/linux/ar71xx/image/Makefile
+++ b/target/linux/ar71xx/image/Makefile
@@ -596,6 +596,10 @@ define Image/Build/Profile/TLWR740NV3
 	$(call Image/Build/Template/$(fs_64k)/$(1),TPLINK,tl-wr740n-v3,$(tlwe740nv3_cmdline),TL-WR740Nv3)
 endef
 
+define Image/Build/Profile/TLWR743NDV1
+	$(call Image/Build/Template/$(fs_64k)/$(1),TPLINK,tl-wr743nd-v1,$(tlwe741ndv1_cmdline),TL-WR743NDv1)
+endef
+
 tlwr841nv15_cmdline=board=TL-WR841N-v1.5 console=ttyS0,115200
 define Image/Build/Profile/TLWR841NV15
 	$(call Image/Build/Template/$(fs_squash)/$(1),TPLINK,tl-wr841n-v1.5,$(tlwr841nv15_cmdline),TL-WR841Nv1.5)
@@ -709,6 +713,7 @@ define Image/Build/Profile/Default
 	$(call Image/Build/Profile/TLWR741NDV1,$(1))
 	$(call Image/Build/Profile/TLWR740NV1,$(1))
 	$(call Image/Build/Profile/TLWR740NV3,$(1))
+	$(call Image/Build/Profile/TLWR743NDV1,$(1))
 	$(call Image/Build/Profile/TLWR841NV15,$(1))
 	$(call Image/Build/Profile/TLWR841NDV3,$(1))
 	$(call Image/Build/Profile/TLWR841NDV5,$(1))